Takeaway #1
Amazon released eBook reader for Apple iPhone thus reaching a much larger market for Amazon that the eBook device that sells for $359.00. iPod touch users can use it too. Must read for iPhone users.Takeaway #2
"Unlike the Kindle reader, the new application does not link directly to the Amazon e-book store. "Amazon's core business is selling books, and its job is to get those books on as many devices as possible," said Gartenberg. "And it has a chance of upselling some customers [to the Kindle] who want the functionality of a dedicated reader. This is a win-win for Amazon."




