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synopped by: robbrown (reach: 1)     category: Business

Developer Turns I Phone App Into A Brick And Mortar Business | The Loop

  • Takeaway #1

    Charleston City Slicker is an iPhone application that provides walking tour information for historic Charleston. While this walking tour idea isn't unique, the primary method of marketing is. The creator (Chris Metts) has opened an inexpensive downtown storefront. Metts reasons, "We can’t count on the [Apple iPhone] App Store to do the marketing for us, we are a needle in the haystack there".

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